Monthly Archives: February 2018

The 10 Step On-Page SEO Playbook: Part 1 – Ep. 34

Some people might call us crazy for sharing our entire on-page SEO playbook, but we’re doing it anyway…

In this episode (Part 1 of 2), Rich and Andy cover the first 5 steps to getting on page SEO right. So many businesses focus on building links and other SEO strategies, but neglect basic best practices. On-page factors are still tremendously important to ranking well in the SERPS, so here’s exactly what you should be addressing!
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Offline Marketing Tactics that Work with Michael Johnston – Ep. 33

Offline marketing isn’t dead, in fact it can present an extremely valuable opportunity for your business…

On this episode, Rich and special guest host Jimmy Atkinson sit down to talk about offline marketing channels with Michael Johnston, VP of Growth and Marketing at Wise Apple. If you’ve ever been curious about offline marketing, or are simply looking for ways to use channels like direct mail, meet up groups, and more… we’ve got you covered!
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Alternative Digital Marketing Channels That Work with Michael Johnston – Ep. 32

If you want to succeed in digital marketing, it never hurts to consider alternative channels…

On this episode, Rich and Andy sit down to talk about different marketing channels with Michael Johnston, VP of Growth and Marketing at Wise Apple. If your business exclusively uses common channels like AdSense or Facebook, huge wins could be left on the table. If you’re looking to explore new digital marketing strategies that actually work, here’s where to start!

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How to Be an Effective Industry Conference Speaker with Jay Weintraub (Part 3 of 3) – Ep. 31

Ever consider becoming an industry conference speaker? Here’s how to do it, and do it well.

In this episode (Part 3 of 3), special guest Jay Weintraub shares his key insights for being an effective industry speaker. Speaking at an industry conference can be great for your business or personal brand… but it’s not easy to be chosen AND deliver a great presentation. Jay has been putting on successful conferences for years, so his insider knowledge on how to succeed is priceless!

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How to Sponsor an Industry Conference Like a Pro with Jay Weintraub (Part 2 of 3) – Ep. 30

If you want your business to sponsor an industry conference, you need to do it like a true pro. Here’s how!

In this episode, Part 2 of 3, Rich chats with Jay Weintraub (founder of , InsureTech Connect, and more) about the ways to sponsor a conference successfully. Creating a booth can be exciting, but your strategic approach can make or break the ROI of sponsorship. It’s not exactly easy to succeed with a sponsorship, but with the right plan it can be a huge win for your business.

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How to Attend Industry Conferences Like a Pro with Jay Weintraub (Part 1 of 3) – Ep. 29

Industry conferences can be fantastic for business owners and employees to attend… but they can also be a waste of time. Here’s how to get the most out of them.

In this episode, Rich chats with Jay Weintraub, founder of , InsureTech Connect, and a true expert who has put together many business conferences over the years. Jay offers up some sage advice to help you (or your employees) get the absolute most out of conference attendance. Whether it’s networking or just discovering new tools and techniques, conferences present a wealth of opportunities if approached the right way.

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