If you want to succeed in digital marketing, it never hurts to consider alternative channels…
On this episode, Rich and Andy sit down to talk about different marketing channels with Michael Johnston, VP of Growth and Marketing at Wise Apple. If your business exclusively uses common channels like AdSense or Facebook, huge wins could be left on the table. If you’re looking to explore new digital marketing strategies that actually work, here’s where to start!
In This Episode You’ll Learn:
- Exactly which online marketing channels Wise Apple pursues with success.
- How to actually see results with rented email lists (spoiler alert: large generic lists are risky)!
- What ad networks like Taboola and Outbrain are, and how they work.
- How Michael decides if a marketing channel is no longer worth pursuing.
- Which key factors matter most to Michael when evaluating a marketing campaign’s effectiveness for Wise Apple.