Alternative Digital Marketing Channels That Work with Michael Johnston – Ep. 32

If you want to succeed in digital marketing, it never hurts to consider alternative channels…

On this episode, Rich and Andy sit down to talk about different marketing channels with Michael Johnston, VP of Growth and Marketing at Wise Apple. If your business exclusively uses common channels like AdSense or Facebook, huge wins could be left on the table. If you’re looking to explore new digital marketing strategies that actually work, here’s where to start!

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In This Episode You’ll Learn:

  • Exactly which online marketing channels Wise Apple pursues with success.
  • How to actually see results with rented email lists (spoiler alert: large generic lists are risky)!
  • What ad networks like Taboola and Outbrain are, and how they work.
  • How Michael decides if a marketing channel is no longer worth pursuing.
  • Which key factors matter most to Michael when evaluating a marketing campaign’s effectiveness for Wise Apple.

Featured on the Show

  • Wise Apple: Use the code FUNNELUP to get $20 off your first week of lunches at WiseApple!
  • Outbrain: Ad network
  • Taboola: Ad network
Rich & Andy

About the Show

Over the past 15 years, Rich McIver and Andy Hagans have built 7-figure traffic systems for multiple startups. Now, we’re sharing everything we’ve learned to help passionate entrepreneurs like us build traffic that actually buys our products and services!