Offline Marketing Tactics that Work with Michael Johnston – Ep. 33

Offline marketing isn’t dead, in fact it can present an extremely valuable opportunity for your business…

On this episode, Rich and special guest host Jimmy Atkinson sit down to talk about offline marketing channels with Michael Johnston, VP of Growth and Marketing at Wise Apple. If you’ve ever been curious about offline marketing, or are simply looking for ways to use channels like direct mail, meet up groups, and more… we’ve got you covered!

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In This Episode You’ll Learn:

  • Exactly what opportunities offline marketing present to small and medium sized businesses.
  • Which offline marketing techniques actually work (and which ones don’t).
  • How Every Door Direct Mail (EDDM) works and can be a huge win for your business.
  • Why Meet-Ups Can Be a Really Strong Offline Marketing Strategy.
  • How Michael Tracks the Effectiveness of Offline Marketing Campaigns.

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Rich & Andy

About the Show

Over the past 15 years, Rich McIver and Andy Hagans have built 7-figure traffic systems for multiple startups. Now, we’re sharing everything we’ve learned to help passionate entrepreneurs like us build traffic that actually buys our products and services!