Our History

FunnelUp really started in 2004, in a dorm room. It wasn’t called “FunnelUp” then… it wasn’t called anything. Rich’s college roommate — Andy — told him about something called “AdSense”. And something else called “SEO.” So Rich and Andy pooled together their savings ($8,000), and launched a startup. Two years later, the two partners were almost able to pay themselves a minimum wage salary! (Not quite.)

After many long nights hunched over a laptop with little success, we finally stepped back, and realized we were drowning in "tactics," but missing a traffic strategy. We hit the "reset button," and mapped it out. We put all of our most successful tactics into a scalable integrated traffic system focused on bringing in converting customers.

After that, the pieces started to come together...leads increased ...cost per client decreased ...and the growth came fast and furious.

Today

Since the success of our first tech startup, we’ve worked together to build several more successful web businesses, all fueled by high ROI online traffic. More recently, we've also had the pleasure of using the scaleable traffic systems we’ve created on behalf of our client's businesses, and have watched their business growth accelerate as a result.

In 2017, we decided to focus our efforts exclusively on helping successful businesses grow their brand awareness and online sales through full service marketing execution and consulting. Today we work with a select group of clients, primarily Opportunity Zone Funds and businesses, at times as consultants, but more commonly by executing on traffic and lead generation strategies in specific service channels.

Looking ahead, "the traffic game" is almost unrecognizable compared to when we started in 2004. Yes, the landscape is more competitive... but we see huge OPPORTUNITY. The companies that crush it today digitally have a strong product marketed via an integrated traffic and lead management strategy that includes a strategic blend of old channels like content marketing, and organic traffic, paid media and retargeting, and newer channels like podcasting and YouTube all executed at the highest levels. And once those leads start flowing, an integrated system for converting those leads into closed customers.

There is a huge opportunity right now for businesses to dominate their niche via an integrated traffic strategy that achieves scalable leads at a lower cost and which closes those leads at a higher rate than their competition. It's a strategy that we pursue ourselves -- and it's this "gospel" that we want to spread to help your business grow!